A Comprehensive Comparison: Webflow vs Ghost - Which is Better for Your Website?

Envizn labs.
June 2, 2023
6 min
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As a website designer, I'm constantly searching for the finest website builder to assist me in producing beautiful and useful websites for my clients. I'm going to compare two well-known website builders in this article, Webflow and Ghost, to assist you decide which is best for your website.

Introduction to Webflow and Ghost

Webflow is a tool where users can build, develop, and visually design responsive websites , a cloud-based website builder. The platform offers a wide range of alternatives for building and maintaining websites, such as hosting services and content management systems (CMS).

Ghost, nevertheless, is a cutting-edge CMS created especially for bloggers and publishers. Users may easily build and publish content on their websites using the platform's user-friendly interface.

Webflow vs Ghost: Key Differences

Webflow and Ghost are both website builders, but they differ in a few significant ways that make them stand out. Their intended audience is one of the primary distinctions between the two platforms. While Ghost is made for bloggers and publishers who want a straightforward and user-friendly platform for writing and publishing content, Webflow is made for web designers and developers who want more control over the design and functioning of their websites.

Their methods for creating websites are another significant distinction between the two systems. Without any prior coding experience, users can create and customise their websites using Webflow's intuitive drag-and-drop interface. In contrast, Ghost is a code-first platform that necessitates some familiarity with HTML and CSS in order for users to customise their webpages.

Features and Benefits


A popular option for web designers and developers, Webflow provides a wide range of capabilities and advantages. Use of Webflow's visual drag-and-drop interface, which enables users to design and customise their websites without any programming experience, is one of the key advantages.

Hosting services provided by Webflow are an additional advantage. Your website will always be accessible thanks to the platform's quick and dependable hosting services. Webflow also has a built-in CMS that customers can use to control the content and SEO settings for their websites.


Although Ghost may not have as many capabilities as Webflow, it does have certain distinctive advantages that make it a preferred option for bloggers and publishers. Ghost's user-friendly interface, which makes it simple for users to generate and publish content on their websites, is one of the software's key advantages.

Ghost's emphasis on content production is another advantage. The platform provides a distraction-free writing environment so users can concentrate on their writing without being interrupted. Ghost also has an integrated SEO tool that aids users in optimising their content for search engines.

Design and Customization Options

In terms of design and customization choices, Webflow offers a vast selection of tools and features that allow users to build gorgeous and unique websites. The platform's user-friendly drag-and-drop interface allows customers to construct and personalise their websites without any prior coding knowledge. In order to create their websites, users can also use a selection of templates and design elements from Webflow.

Ghost, on the other hand, offers less customization and design alternatives. Although users may still customise their websites using HTML and CSS, this platform does not support visual drag-and-drop capability similar to Webflow. Additionally, Ghost only offers a few templates and design elements.

Ease of Use and User Interface

Both Webflow and Ghost provide user-friendly interfaces that are simple to use and facilitate the creation and management of websites for their customers. The visual drag-and-drop interface provided by Webflow is simple to use and necessitates no coding experience. The site also provides a variety of lessons and materials to assist users in getting started.

Ghost, on the other hand, offers a simple and intuitive interface that is easy for users to navigate. While the platform does require some knowledge of HTML and CSS, the learning curve is not as steep as other code-first platforms.

SEO Optimization Capabilities

Both Ghost and Webflow offer SEO tools that enable users to improve their content for search engines. Both Ghost and Webflow include integrated SEO tools that enable users to alter the SEO setting for their websites and improve their content for search engines.

E-commerce Functionality

Webflow provides a variety of tools and capabilities for e-commerce functionality that enable users to build and maintain online stores. With the platform's integrated e-commerce CMS, users can manage their orders and products. Webflow also provides a variety of delivery choices and payment gateways.

Ghost, on the other hand, does not offer any e-commerce functionality. While users can still create product pages and accept payments, they will need to integrate third-party tools and services to do so.

Pricing Comparison

Webflow and Ghost both have many pricing tiers that are designed to meet various needs and price points. Users can design and launch websites with Webflow's free plan, although it has few features. The platform offers paid options that range in price from $12 to $45 per month.

Ghost, on the other hand, offers a free plan that allows users to create and launch websites, but with limited functionality. The platform's paid plans start at $29 per month and go up to $199 per month.

Customer Support and Resources

Both Webflow and Ghost offer customer support and resources that help users get started with the platform. Webflow offers a wide range of tutorials, resources, and a community forum that users can use to get help with the platform. Additionally, Webflow offers email support and live chat support for its paid users.

Ghost has a comparable selection of guides and materials, including a knowledge base and a discussion forum. For its paying subscribers, Ghost also provides email and live chat assistance.

Webflow vs Ghost: Which is Better for Your Website?

The decision between Webflow and Ghost ultimately depends on your needs and financial situation. Webflow is a superior option if you're a web designer or developer who wants more control over the appearance and functioning of your website. However, Ghost is a superior option if you're a blogger or publisher looking for a straightforward and user-friendly platform for writing and publishing content.


To sum up, both Webflow and Ghost are well-known website builders that provide various advantages and capabilities. Ghost is a fantastic option for bloggers and publishers, although Webflow might be more appropriate for web designers and developers. The decision between the two platforms ultimately depends on your needs and money. Decide on the platform that best meets your needs by taking the time to consider your possibilities.

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