Increase Your Conversion Rate Today with These 7 Tactics

Envizn labs.
April 3, 2023
5 min
Share this post

Are you looking for ways to increase the conversion rate on your website or online store? If so, you're in the right place! Here are seven tactics you can implement today to boost your conversion rate and turn more visitors into paying customer

1.Make Your Value Proposition Stand Out-

A value proposition is a statement that explains the benefits and value of your product or service. It should be clear, concise, and compelling, and it should differentiate your offering from competitors.

Your value proposition should be prominently displayed on your website and included in any marketing materials.

An infographic showing important elements of value proposition

2. Boost Your Credibility with Customer Reviews and Testimonials-

Social proof and testimonials are an important part of CRO because they help build trust and credibility with potential customers. When people see others using and enjoying a product or service, they are more likely to consider purchasing it themselves.

Testimonials, in particular, provide real-life examples of how a product or service has benefited someone, which can be a powerful way to persuade potential customers.

Additionally, social proof and testimonials can help build credibility for your business, which can be especially important for new or lesser-known brands.

Including social proof and testimonials on your website or in your marketing materials can be an effective way to increase conversions by building trust and credibility with potential customers.

An illustration of customers

3. Optimize your website for mobile-

Optimizing a website for mobile is an important part of CRO (conversion rate optimization) because more and more people are using their smartphones to browse the internet.

 A mobile-friendly website is one that is easy to use and navigate on a small screen, and it is important because it can improve the user experience and increase conversions.

Some ways to optimize a website for mobile include making it responsive (meaning it adjusts to fit the screen size of the device it's being viewed on), simplifying the layout, and using larger fonts and buttons to make it easier to tap on a small screen.

By ensuring that your website is optimized for mobile, you can increase conversions by providing a better user experience for mobile users.

An illustration of responsive design on mobile

4. Eliminate Friction -

If you want users to take a specific action on your website (such as making a purchase or filling out a form), make it as easy as possible for them to do so.

This might involve simplifying your forms, streamlining your checkout process, and providing clear instructions.

An illustration of showing friction in UX design

5. Maximizing the Effectiveness of Your Call to Action-

A call to action (CTA) is a button or link that encourages users to take a specific action on your website or online store. To increase conversions, it's important to make your CTA prominent and compelling.

This means making it easy to see and tap or click, and clearly communicating the value or benefit of taking the desired action. This means making it easy to see and tap or click, and clearly communicating the value or benefit of taking the desired action.

For example, if you're selling a product, your CTA might say "Buy now and save 50%!" This message provides a strong incentive for users to make a purchase.

By ensuring that your CTA stands out and is compelling, you can increase conversions and turn more visitors into paying customers.

An illustration showing call to action cycle

6. Improve the user experience on your website.

To improve the user experience on your website and increase conversions, focus on making your website -

  • Making your website easy to navigate: Use clear headings, organized content, and a consistent layout to make it easy for users to find what they're looking for.
  • Providing high-quality and relevant content: Make sure your content is useful, informative, and well-written.
  • Ensuring that your website loads quickly: Slow-loading websites can be frustrating for users and may cause them to leave before taking any action.
A picture of man improving the Ux of the website

7. Use A/B testing to optimize your landing pages and forms-

A/B testing (also known as split testing) is a way to compare two versions of a page or form to see which one performs better.

For example, you might create two versions of a landing page and show one to half of your visitors and the other to the other half. You can then track which version has a higher conversion rate and use that version as your primary landing page.

An illustration showing AB testing process

Implementing these seven tactics can help increase your conversion rate and turn more visitors into paying customers. Keep experimenting and testing different strategies to find what works best for your business.

Share this post

Sign up for our newsletter

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Need any help with your website? we are here to help you out.

Schedule a free call