Webflow vs Shopify: Which Platform is Better for Your E-commerce Business?

Envizn labs.
April 24, 2023
6 min
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Businesses have a variety of options when it comes to setting up their online store as the e-commerce industry grows. Two of the most popular systems for creating e-commerce websites are Webflow and Shopify. We'll compare and contrast these two systems in this piece while taking a variety of factors into account, such as usability, price, functionality, and more.


Leading e-commerce platform Shopify makes it simple and quick for companies to launch an online store. Since its launch in 2004, Shopify has grown to be one of the most widely used e-commerce platforms available. Shopify is renowned for its intuitive design, robust functionality, and first-rate customer service.


Website builders like Webflow are renowned for their adaptability and customization possibilities. Compared to Shopify, Webflow is a newer platform, but thanks to its distinctive functionality and features, it has quickly become popular. Webflow is a visual interface for designing and building websites and enables users to develop websites without any prior coding experience.

Shopify vs. Webflow: Let's examine their differences and similarities in more detail now that we've presented both systems.

Ease of Use

Shopify is the undisputed champion in terms of usability. Shopify is a platform that is especially made for e-commerce, and it is simple to use and intuitive. Users may easily establish and design their online store with Shopify's drag-and-drop editor.

Webflow, on the other hand, has a challenging learning curve. Although Webflow is a strong platform with many of customization options, users must have some familiarity with HTML, CSS, and JavaScript. Although Webflow has a visual editor, it is not as user-friendly as Shopify's.


When it comes to customization choices, Shopify and Webflow are comparable. Users can choose from a wide range of free and premium templates on Shopify and modify them to suit their needs. Users of Shopify can design their own templates using HTML, CSS, and Liquid.

On the other hand, Webflow offers significantly more design flexibility. Users can develop bespoke designs with Webflow's visual editor without knowing any programming. Users can choose from and customise a wide range of templates that Webflow offers as well.


Users can benefit from a comprehensive range of capabilities offered by both Shopify and Webflow. Shopify, on the other hand, offers a lot more e-commerce functionality than Webflow because it was created particularly for the purpose. Shopify offers features including shipping, taxes, inventory control, and payment gateways.

Contrarily, Webflow offers capabilities including form development, CMS functionality, unique interactions, and more. Despite having many useful features, Webflow is missing a few of Shopify's key tools for online shopping.


Shopify and Webflow have various pricing structures in terms of pricing. Shopify offers a number of pricing options with monthly prices ranging from $29 to $299. Users can take advantage of Shopify's 14-day free trial before committing to a package.

On the other side, Webflow offers a distinct pricing structure. Users can design and build their websites using the free plan offered by Webflow. The free plan does, however, have some restrictions, such as a cap on the quantity of pages and forms. There are several paid plans offered by Webflow, with prices ranging from $12 to $45 per month.

What to consider?

When choosing between Shopify and Webflow, it's important to consider the specific needs of your business. If you're looking for an e-commerce platform that provides all the essential e-commerce features, is user-friendly, and has excellent customer support, then Shopify might be the best choice for you.

However, if you're looking for a platform that provides more flexibility when it comes to design and customization, and you have some coding knowledge, then Webflow might be a better fit for your business.

Ultimately, both platforms have their pros and cons, and the choice depends on your specific needs and requirements. It's important to try both platforms and see which one works best for you. Both Shopify and Webflow provide free trials, so you can test them out before making a decision.


In conclusion, choosing the right e-commerce platform is essential for the success of your online store. Shopify and Webflow are both great platforms that provide a lot of features and functionality. By considering factors such as ease of use, design, features, and pricing, you can make an informed decision and choose the platform that best fits your business needs.

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